Internationally Renowned Author Ed Paulson's Publishing and Services Home
Books Published by ProChango
These are books that Ed wrote and published through ProChango LLC his own publishing impint.
Getting Through: A Systematic Approach To Being Understood
NEW!! Did you know that the media over which you deliver a message affects how you are understood? This useful book is a quick read that offers a systematic way to match your media selection to the specifics of your communication situation to best ensure your message is understood as you intended. A powerful book that will change the way you communicate forever!
(Publish Date: June 15, 2023)
(ISBN: 979-8-9879508-0-7)
"Complete Idiot Guides" and SAMS Books
These are books that Ed wrote and published through through Alpha (Macmillan Imprints)
The Complete Idiot's Guide to Starting Your Own Business, 1st to 6th Editio
This classic work has sold over 200,000 copies. The Sixth Edition is completely updated and revised to be perfect for matching you to the right business, evaluating if the idea will make money and helping you successfully survive first year in business.
The Complete Idiot's Guide to Personal Finance with Quicken
People can only make financially-based personal and business decisions when they have the right information. This teaches you how to understand key aspects of personal financial planning in a simple yet comprehensive way.
The Complete Idiot's Guide to Buying and Selling a Business
Written with the small business owner in mind, this simple to understand yet comprehensive guide leads you through the buying and selling sides of a transaction. It covers finding, evaluating, pricing and purchasing the business.
Remember Y2K?
22
When Ed saw all of the doomsday sensationalism leading up the "Year 2000" he felt compelled to write a book that helped people distill fact from paranoia. Luckily, his publisher agreed this book was needed. Based on referenceable facts and testimony from experts, readers could understand the implications of the Y2K bug on their personal life so that they could prepare accordingly. Ed testified before Congress and made many media appearances about this topic.
John Wiley and Sons Books
These are books that Ed wrote and published through John Wiley and Sons
Inside Cisco: The Real Story of Supercharged M&A Growth
Cisco System developed an acquisition method during its first 10 years of business that allowed them to acquire over 70 companies while growing sales and net income at double-digit rates. This book is a detailed strategic case study of the Cisco Systems acquisition approach.
Inside Cisco (Chinese Translation)
15
The Chinese translation of Ed's Inside Cisco book. I hear that there is a typo on page 34.
The Technology M&A Guidebook
Merger and acquisition (M&A) practices for technology fields and companies have a high level of sophistication due in part to the large sums of money involved, the complex nature of the industry and the explosive opportunities offered by the right synergies. This book offers an advanced look at these unique practices.
Ed's doctoral dissertation
Ed's PhD dissertation work which researched the relationship of technology project task characteristics against the experience of the assigned personnel and the likelihood of successful task completion.