All of Ed Paulson's 15+ Published Works

NEW!! Did you know that the medium you choose to convey your message significantly impacts how it is perceived? This insightful book is a quick read that provides a systematic approach to aligning your media selection with the specifics of your communication situation, ensuring your message is understood as you intended. This powerful book will transform the way you communicate forever! (Publish Date: June 15, 2023) (ISBN: 979-8-9879508-0-7)

This classic work has sold over 200,000 copies and is now available in a completely updated and revised Sixth Edition. It is designed to help you match with the right business, evaluate whether your idea will be profitable, and support you in successfully navigating your first year in business.

Individuals can only make sound financial decisions, whether personal or business-related, when equipped with the right information. This guide teaches you how to comprehend the essential elements of personal financial planning in a straightforward yet thorough manner.

Designed with the small business owner in mind, this easy-to-understand yet comprehensive guide takes you through both the buying and selling aspects of a transaction. It effectively covers the processes of finding, evaluating, pricing, and purchasing a business.

When Ed witnessed the rampant doomsday sensationalism surrounding the 'Year 2000,' he felt a strong urge to write a book aimed at helping people differentiate fact from paranoia. Fortunately, his publisher recognized the necessity of this book. By utilizing referenceable facts and insights from experts, readers could grasp the implications of the Y2K bug on their personal lives, enabling them to prepare effectively. Ed also testified before Congress and made numerous media appearances to discuss this crucial topic.

Cisco Systems developed an innovative acquisition strategy during its first 10 years of operation, enabling them to successfully acquire over 70 companies while achieving impressive double-digit growth in sales and net income. This book serves as a comprehensive strategic case study of the acquisition approach utilized by Cisco Systems.

The Chinese translation of Ed's Inside Cisco book is now available. However, I’ve heard that there is a typo on page 34.

Merger and acquisition (M&A) practices in the technology sector demonstrate a high level of sophistication, largely due to the substantial financial investments, the intricate nature of the industry, and the tremendous opportunities that can arise from effective synergies. This book provides an in-depth exploration of these specialized practices.