Webinar/Seminar Topics

Without sales a business will eventually wither away and die. Many think that sales is easy and don't appreciate the well done sales takes work, attention to detail and a wide range of skills. The most effective sales programs are accomplished through a blend of marketing and sales, which is even more complicated. This important course draws from Ed's professional sales and marketing experience along with his consulting work. It covers many of the topics Ed teaches in his university course. This course can change the course of your business for the better. 

Let's face it - we spend a lot of times in meetings and  a common complaint is that many of them are a waste of time! So sad when in reality they can be an incredibly effective communication tool if handled correctly. This unique session uses  the Paulson Media Matching Method to determine when a video conference or in-person meeting is warranted and best practices for making your meetings ones that your colleagues want to attend.

How can you tell if you are winning if you don't keep score? In business, we use financial statements as a way of determining if are winning or losing the business game. After all, a business that isn't making money won't be in business very long. The problem is that many small business managers don't understand how financial reports are put together and what they mean. This course is designed to fix all that by giving you the understanding needed to not only determine how you are doing to also to interact with your accountant to provide information you need to make better management decisions. This is another powerful course that can change your business life for the better.